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| Marketing requirements document ： ウィキペディア英語版 |
Market requirements document
A market requirements document (MRD) in project management and systems engineering, is a document that expresses the customer's wants and needs for the product or service.〔 Shired, Diane (MRD – Market Requirements Document ), Birds-Eye.Net. Accessed 09. Jun 2009.〕
It is typically written as a part of product marketing or product management. The document should explain:
* What (new) product is being discussed
* Who the target customers are
* What products are in competition with the proposed one
* Why customers are likely to want this product.
==References==
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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